Kiosk Personalized Promotions
Personalized promotions are customer-specific messages or offers that can be automatically displayed to specific customers, who belong to a specific customer segment, at a kiosk terminal, when the customer is identified (via license plate recognition). Deliver hyper-personalized experiences to customers based on their transaction, membership, and consumer data in Patheon.
When a customer pulls up to the XPT, Patheon automatically recognizes and cross-references the license plate against the customer segments you have created in personalized promotions. Patheon then delivers tailored promotions on the XPT screen, creating a seamless and automated experience that enhances consumer satisfaction and loyalty.
Currently, Patheon supports the following personalized promotions:
- Personalized Welcome Screen: Present a personalized greeting at the kiosk terminal's welcome screen.
- Plan Conversion Promotion: Offer retail customers a plan membership offer.
- SMS Text Message Opt-In to Catalyst: Provide customers the ability to opt-in to SMS marketing messages from a kiosk terminal.
Get Started
Existing Patheon users can contact the DRB Support team for assistance configuring a promotion. The DRB Support team will follow up with you after they receive it.
FAQs
- What's required for kiosk terminal personalized promotions?What's required for kiosk terminal personalized promotions?
The kiosk terminal personalized promotions feature requires a kiosk terminal and license plate recognition (LPR). Note that it can't be used with just RFID, because there are no customer segments based on RFID identification. Additionally, LPR creates a customer record upon reading a license plate, while RFID identifies the presence of a vehicle, but doesn't automatically create a customer record for unidentified RFID tags. For these reasons, the kiosk terminal personalized promotions feature only works with LPR.
- Can a site use kiosk terminal personalized promotions with only RFID?Can a site use kiosk terminal personalized promotions with only RFID?
No. Personalized kiosk promotions require license plate recognition. Sites that have RFID, but not license plate recognition, can still provide upsells and promotions at a kiosk terminal - just not kiosk promotions that are based on customer segments.
- Can a site use default widgets as backgrounds?Can a site use default widgets as backgrounds?
No. There is a potential issue with placing widgets behind a button.
- Does the kiosk terminal personalized promotions feature need to be enabled by DRB?Does the kiosk terminal personalized promotions feature need to be enabled by DRB?
Yes. However, DRB staff automatically enable the feature for all sites that have license plate recognition.
Supported Promotions
The following personalized promotions are available to all organizations with license plate recognition and kiosk terminal(s).
Personalized Welcome Screen
Configure a static welcome screen when a customer is identified, via license plate reader, at a kiosk terminal.
Plan Conversion Promotion
Convert non-plan members by promoting the value of wash plans to returning retail customers through plan membership offers.
SMS Marketing Opt-In to Catalyst
Increase your SMS text message marketing list by providing customers the ability to opt into text marketing messages that automatically feeds into Catalyst, your marketing automation platform.